About Us

CreativeQ is the culmination of Digital Active's 20+ years of experience developing and successfully implementing process-led workflow management software for the creative industry.

The CreativeQ Software as a Service (SaaS) team leverages Digital Active's Q-Flow architecture and rapid development tools, greatly reducing the implementation and customization cycle. CreativeQ's mission is to provide a software platform that immediately creates value, efficiency, and is adaptable to the organization.

We make organizations better.

CreativeQ is located in Bath, Michigan, near East Lansing and Michigan State University.

Creative code for
creative thinkers.

Meet the team

  • John Creed

    John Creed, CTO   

    John, a co-founder of CreativeQ, has more than 20 years of experience in software architecture, development, and cloud-based applications. John developed the Q-Flow (QF) platform that efficiently translates workflow and business processes into applications that, time and time again, are quickly adopted and integrated into a customer's workflow. John leads CreativeQ's technical team, including the management of the Amazon Web Services (AWS) environment.

    A transplant from Chicago, John now enjoys the country life with his wife and various farm creatures.

  • Eric Signs

    Eric Signs, CEO   

    Eric is a veteran of the creative industry and co-founder of CreativeQ. Beginning his career in Out-of-Home (OOH) advertising, he has since successfully launched enterprises in all types of media including digital print, video, & music production. A creative at heart, Eric possesses a keen understanding of the management and workflows of the creative business process, from sales through production. As CEO of CreativeQ, he leads the marketing, product development, and operations of the company.

    A father of 2, Eric enjoys the rare occasion of making music with his musical peers in between cross-country meets and various other local high school activities.